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• TRANSPORT CANADA - FREIGHT SUSTAINABILITY INFORMATION NETWORK

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Initial Situation:

N-VisionIT Interactive bid on an RFP to analyse the existing Freight Sustainability website (English & French) and suggest an optimal structure and navigation scheme to improve intuitiveness and to provide an updated, more attractive look and feel. The existing site did not demonstrate the same quality of other Transport Canada communication material. Users indicated that they could not find information easily.

N-VisionIT Interactive Solutions:

We analysed the website based on our website scorecard and by reviewing server access logs and customer feedback via focus group notes. The scorecard was developed in-house to look at target audience goals, website areas most often visited, and intuitiveness of structure in order to identify areas for improvement.

Based on the analysis, we provided recommendations, redesigned the website, built it in the format chosen by the Freight Sustainability Group (Frontpage templates), and provided documentation so that their internal staff could easily maintain it on an ongoing basis.

The website was designed to meet the Government of Canada's Common Look and Feel Guidelines and to provide a

more visual navigational structure so that it was more appealing to visitors. The navigation was changed to offer visitors more intuitive menu items targeting 'why' they were visiting instead of 'what' Transport Canada wanted to express. For example, menu items called "FSDP" and "Freight Efficiency and Technology Initiative (FETI)" were moved into a new section called "Freight Contribution Programs" because users do not necessarily know the name of the program they are looking for.

Results:

Clients are pleased with look and feel and with documentation.